Category: In Fashion

Opening Of Largest Manhattan Eyewear Store

It was a star-studded outing that culminated in a nice pair of shades. Esprit recently opened its largest U.S. flagship store on West 34th Street in Manhattan. The 18,000-square-foot, three-level store features a new interior design and carries the casual and collection lines for men and women.  The environment is different from other Esprit stores in that it aims to convey an air of authenticity.  Replacing the red portals and shiny white surfaces, the new store features paneling made from recycled wood as well as images and props borrowed from the spring ad campaign that has a theme of a road trip through the desert. 

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1 comments - Posted by Conrad Egusa at 12:48 PM - Categories: Celebrity Eyeglasses | In Fashion | Celebrity Sunglasses | Designer Eyeglasses

On GenEYE

There were big dreams for the name iWear, the traditional moniker for the category of eyewear addressed in the last few years for this June issue of 20/20. Quite honestly, 20/20 was gambling on the fact that Apple would license out its branding to an eyewear collection and the name iWear would be a perfect fit. The rights to the name would be sold and everyone associated with 20/20 would retire immediately, rich and frame-us.

That didn’t quite happen. BUT... there is now a collection out there with the iWear name so 20/20 needed to come up with a new I.D. for this category of eyewear appealing to young eyewear aficionados looking to walk that cutting edge of design and oh-so-current pop tart and taste.

(Article reprinted with permission from Jobson Publishing at 20/20 Lenses & Technology. By James Spina)

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1 comments - Posted by Conrad Egusa at 12:41 PM - Categories: Mens Eyeglasses | In Fashion | Gadgets

Madonna's New Eyewear

Madonna teams up with the über-chic Italian duo Dolce and Gabbana to collaborate on a stylish sunwear collection. MDG (which is Madonna + Dolce and Gabbana) launches six seductive styles this month. This is the pop-diva’s first foray into the world of eyewear and will be manufactured by Luxottica.

(Article reprinted with permission from Jobson Publishing at 20/20 Lenses & Technology. By TPatrisha Zabrycki) 

“Designing an eyewear line with Madonna was a new experience for us,” say Domenico Dolce and Stefano Gabbana. “The oversized and wraparound designs are sexy and very feminine, like our clothes. Madonna’s creative contribution and unique point-of-view were key, even in designing the MDG logo.

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1 comments - Posted by Conrad Egusa at 12:17 PM - Categories: Celebrity Eyeglasses | In Fashion | Celebrity Sunglasses

Launch Of Esprit Store

It was a star-studded outing that culminated in a nice pair of shades. Esprit recently opened its largest U.S. flagship store on West 34th Street in Manhattan. The 18,000-square-foot, three-level store features a new interior design and carries the casual and collection lines for men and women.  The environment is different from other Esprit stores in that it aims to convey an air of authenticity.  Replacing the red portals and shiny white surfaces, the new store features paneling made from recycled wood as well as images and props borrowed from the spring ad campaign that has a theme of a road trip through the desert. 

(Article reprinted with permission from Jobson Publishing at 20/20 Lenses & Technology. By Jackie Micucci) 

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1 comments - Posted by Conrad Egusa at 12:13 PM - Categories: Celebrity Eyeglasses | In Fashion | Celebrity Sunglasses | Designer Eyeglasses

Lens and Social Media

The Think About Your Eyes Coalition has launched its first television and radio advertisements to kick off a two-year public awareness campaign designed to educate Americans about the importance of annual eye exams and the benefits they can provide to overall health. The television and radio ads are currently running in nine cities across the U.S., including New York, Los Angeles, Chicago, Denver, Atlanta, Houston, Sacramento, Cincinnati and Portland, Ore. 

The ads focus on a variety of eye health issues, educating consumers on topics ranging from eye disease to children’s vision and school performance to visual fatigue. They also urge consumers to visit www.thinkaboutyoureyes.com to learn more about healthy vision and to schedule an eye exam by locating a local eyecare professional through a tool available on the web site. 

Consumers can also connect with Think About Your Eyes through its new social media channels on Facebook, Twitter, YouTube and Flickr, all of which are accessible from the campaign’s web site. Social media activities will expand in the coming months as the Coalition prepares to execute major public awareness events, the first of which took place in New York City last month. 
Essilor, Luxottica and VSP Global make up the Think About Your Eyes Coalition and are seeking partners to join in its consumer education initiative.

(Article reprinted with permission from Jobson Publishing at 20/20 Lenses & Technology.) 

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1 comments - Posted by Conrad Egusa at 12:09 PM - Categories: Lenses | In Fashion

Support For Sustainability

To celebrate the 40th anniversary of Earth Day, ECO by Modo sponsored a special edition of Green Drinks in New York, which drew hundreds of green-minded professionals. ECO, Earth Conscious Optics, is the first eyewear collection made entirely of recycled acetate and stainless steel. Attendees who brought a pair of used designer eyeglasses or sunglasses for recycling received free admission. ECO collected the eyewear and distributed them to charities in need.  

(Article reprinted with permission from Jobson Publishing at 20/20 Lenses & Technology.)  

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1 comments - Posted by Conrad Egusa at 11:48 AM - Categories: Eyeglasses | Sunglasses | In Fashion | Designer Eyeglasses

On The Runway

The 2010 edition of Voltage: Fashion Amplified (Minnesota’s Fashion Week) showcased a wide array of talented Minnesota designers and musicians. The emergence of eyewear has been a recurring trend spotted on the runways this year. Eyewear keeps evolving from a medical necessity to a bold, fashionable lust-worthy accessory. The increasing demand for frames led to an invitation for Minneapolis-based Ogi Eyewear to complement looks on the catwalk from designers Kevin Kramp, Danielle Everine and Frances Zerr. Ogi totally amped up the runway.     

(Article reprinted with permission from Jobson Publishing at 20/20 Lenses & Technology. By Patrisha Zabrycki)

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1 comments - Posted by Conrad Egusa at 11:44 AM - Categories: Eyeglasses | In Fashion | Designer Eyeglasses