When considering different eyewear brands, there are a number of factors a customer should take into consideration. First, the design of a frame can vary greatly, from vintage to modern, to classical and sporty styles. In addition to this, a customer should consider that frames can come in different material including metal, titanium, acetate, plastic, Wood, and mixes of these products. Furthermore colors vary from brand to brand, having options such as pink, yellow and red. Lastly, a customer should take into consideration the place where the eyeglasses were manufactured. The reason for this is that some countries have a strong and long tradition making eyewear and top quality can be ensured through their superior craftsmanship.In this article we will look at two options for eyewear: The A/X Armani Exchange ophthalmic collection, launched by the Sàfilo Group presents seven style for men and five styles for women, made of acetate and metal. This collection features vibrant light colors such as satin palladium, satin black, dark gunmetal, dark bronze, and lighter hues of cyclamen and plum For the metals, there are also trendier colors like Havana horn, honey marble, transparent blue and transparent yellow. The C220 eyewear company presents a darker option to the eyewear industry. The O-Dark-Thirty eyewear collection is a collection intended for individuals around the ages 25 to 55. Consisting of six sunglasses and 18 ophthalmic frames, this collection features colors including muted tones of Brown, tan, black, copper and silver.
Young eyewear wearers may be apart of the most versatile market in the eyewear industry. In fact, among young users eyewear manufacturers can find customers for a vast range of products. As long as quality and looks are present in a collection for youngsters, the immediate success of this line will almost be guaranteed. In this blog article we will present two eyewear options for younger eyewear users. Both styles have their advantages and disadvantages, yet they have both made a lasting positive impact in the industry. The characteristics of each collection lead to think that despite the differences between the options, customers cannot go wrong whether they use either style. The Diesel Sunglass collection, by the Marcolin group, is a collection that has 28 men´s, women´s and unisex styles. This collection features five different categories of frames: young, military, men, women, and sport vintage. Every frame of this collection is made of the best in market and feature touches of vintage and retro styles. For instance, the sports vintage category consists of frame inspired in the unisex styles of the 70´s. This collection leans toward the trendier side of designs and offers a retro option to young eyewear users. Similarly, ClearVision eyewear presents an approach to youth eyewear options. The Marc Ecko Cut & Sew Eyewear Collection is ClearVision´s take on pop culture based styles with a touch of classic. Consisting of 10 ophthalmic frames and five sunglasses, every frames present contemporary looks that in some cases are inspired by driving gloves, vintage foot lockers and car vents. This is a modern choice for young users.
The men's eyewear market has grown in recent years to include a number of unique styles and designs. Customers today have many more choices than they did 15 to 20 years ago. In fact, there are styles and brands for almost all occasions and every possible preference. The eyewear industry offers classic designs, vintage styles and options for sports fanatics. In this article we will focus on two brands which have worked on tough frames for male customers. This niche market is unique because it requires manufacturers to deliver products made of high quality materials and with the best manufacturing products. On the one hand we have the Evatik Sunwear collection by Wescan Optical. This collection is targeted to urban men who are looking for a sophisticated appearance. Frames are tough designs made of stainless steel and acetate and they come in 18 different styles. These designs come in diverse eye shapes, including vintage aviators and rectangles. Every frame features intricate two-tone colored temple details, added to superior lens capabilities. In fact, lenses feature Rxable capability, which are available with CR-39 and polarized options. These lenses are also hydrophobic and scratch resistant. On the other hand, we have the Wileyx Ophthalmic Eyewear collection. This eyewear manufacturer has earned a reputation for providing durable and tough products. This particular collection features everyday styles with high quality designs that pair trendy designs with superior craftsmanship. Frame come in colors such as silver, penny, nickel and gloss black.
Eyewear brands often contribute to the industry more than just a name. In many cases Eyewear manufacturers are able to provide styles that can satisfy the needs of most customers. The way a designer uses materials to create a unique design is key to customer satisfaction and loyalty. In this article we will focus on brands that provide a look for every occasion. As seen below, approaches to provide a look for every occasion can vary from brand to brand. However, what is important is that customers are happy and that the quality of the product exceeds expectations. Modo eyewear has introduced its Derek Lam ophthalmic collection. This line consists of five acetate frames and four titanium designs. This collection attempts to satisfy the everyday needs of young-in-spirit, cultured, sophisticated and elegant woman. Japanese artisans have handcrafted every frame, which ensures superior manufacturing quality. The designs are a classic representation of vintage styles, based on silhouettes from the 40´s and 50´s. Round shapes accentuate the vintage look on every frame. Colors include feminine options such as acorn, pine, scarlet, chianti, pink and tortoise. These frames are perfect for every occasion, helping women express their sensuality and sophistication. A different option is presented by A-look Optics, which has introduced Tony Morgan Eyewear. This collection offers 100 creative designs targeted to almost every consumer, regardless of age, cultural background or gender. The designs are available in ophthalmic and sunglass styles. Colors include orange, yellow, red and black. Every option this collection offers is a great choice for every occasion.
Particularly for women, the appearance of items worn plays a crucial role in their apparel selection process. Women are very diverse and for some, looking fresh and trendy is more important than anything else. However, there is a sector of the market which expects apparel products to offer sophistication and elegance. The eyewear industry has become extremely good at creating and presenting valuable options to customers. In fact, many brands such as Polo, D&G, Sàfilo, and Marcolin are among the leaders in this industry who give consumer the elegance and sophistication they expect. In this blog article we will consider the specific efforts of Sàfilo and Marcolin. Both brands have presented outstanding models full of glamour and personality. On the one hand we have the Sàfilo Glamour collection. As its name indicates, this collection embodies elegance through frames that contain beautiful jewelry details, rich designs and superior Italian craftsmanship. At affordable prices, this collection offers five sun styles and seven ophthalmic designs. The frames come in oval styles and muffin shapes, featuring names of famous glamorous leading ladies. Details such as, three-dimensional decorative elements enhanced with Swarovski Crystal, make this collection unique. Colors include crystal gold, black diamond, black, pearl gray, tiger eye and chocolate Brown. On the other hand we have the John Galiano Sunwear collection, which consists on 16 different styles featuring innovation and romance. This collection is targeted and men and women, with styles in acetate, metal, and metal/acetate combinations. Frame Colors include White, black and brown.
As with any sort of apparel, the type of activities a user prefers will ultimately determine the type of items he/she should buy. Nowadays, sports fanatics and active customers can use items that can provide durability and comfort. Within the eyewear industry this is also the case. There are brands which are able to provide users durable frames made of strong materials without sacrificing the overall look of the eyeglasses. In this blog article we will focus on two ophthalmic collections specifically designed for active users. Both collections present unique features and give movement freedom to the users in most environments. Wiley X eyewear presents its ophthalmic eyewear collection. This collection is loyal to Wiley X commitment to strong durable frames designed for tough environments. Every detail of this collection is based on the previous knowledge this manufactured has gained through year of producing sunglasses for active users. The collection includes five styles for men and women in different rectangular shapes made of handmade nylon and flex nickel. The collection has unique characteristics, such as double injected rubber temples glove for extra comfort, and mono-block and spring-loaded hinges. There is one rimless design and one semi rimless style. Colors include gloss black, platinum, penny and nickel. Similarly, Oakley presents its RX ophthalmic collection. This RX collection is targeted to men and women who are conscious of the way they look and about the performance of the ophthalmic eyeglasses. Frames include features such as spring hinges, unobtanium ear socks and adjustable nose pads. Colors include pink Champagne, jade and purple plaid.
From the creation of the first animated movie, Toy Story, children have always identified themselves with the characters from films and with the stories behind them. Movie creators have noticed that when a film is produced, many industries need to be integrated in order to provide items that satisfy the needs of children. All sorts of products enter the market, even before the movies are out. For many companies, licensing to produce films´ items has become very important, but producing the right product with proper quality is much more important. This is the case of the eyewear industry, which has many industries producing licensed products with the best possible quality. In particular, Revolution Eyewear and LBI Eyewear have produce animated films´ licensed frames, which have become very popular. Revolution Eyewear presents its Toy Story Eyewear collection. This collection is based on the first well known animated film Toy Story. Each frame portrays different aspects of the characters of the film, including colors and icons. The designs are targeted to a cross-generational market, catering children from 2 to 11 years old. Shapes are diverse and include ovals, rectangles, squares and round in zyl and metal. Character embellishments and colorful patterns add personality to the temples. Similarly, LBI eyewear launches the Shrek Eyewear collection under a licensing agreement with Dreamworks Animation. As the collection´s name indicates, every frame is inspired on the famous Shrek saga. The frames feature well-fitting, comfortable, high-quality and durable ophthalmic frames based on Shrek and friends. Materials include memory metals and plastic.
The eyewear industry is said to be different from other industries because it enjoys the privilege of having great diversity in products and providers. Also, many manufacturing companies have the possibility of using their resources to provide recognized brands the opportunity to have eyewear collections without having to create a separate department. In other words, recognized brand can license their brand and allow high quality manufacturers to produce eyewear with their brands on them. This process is important for big brands to have a presence on this very large market, as well as for manufacturers, which can develop an understanding of translating the aspect of different brands into the eyewear industry. The New York Eye manufacturer presents customers the Dale Earnhardt, Jr. Eyewear. This collection attempts to translate different aspects of the life of Dale Earnhardt, as well as the different aspect of the NASCAR brand into an eyewear collection. The frames are made of materials including zyl, titanium and stainless steel. New York Eye managed to present through this collection the personality of a NASCAR driver and the details of a brand that otherwise would not be able to have a presence in the eyewear industry. Similarly, Optimate eyewear has launched its NBA collection targeted at teens and young adults. This collection presents 18 ophthalmic frames —six women’s, five men’s and seven unisex styles. This collection includes ovals and rectangle variations in durable materials such as metal, zyl and metal/zyl combinations. Colors range from gray, gold, silver, black, brown and burgundy to more vivacious shades of pink, purple and light blue.
The intensions designers have over different frames mark the true spirit of a collection. Designers often use mixtures of materials, as well as colors and details to achieve their goals. Successful designers are those who can imprint a collection with sufficient personality to generate a long lasting impression on customers. Designers have to become flexible and methodical in order to approach design challenges successfully. Now, if the challenge is to embody the conception of futuristic designs, the difficulties will seem harder to deal with. In this blog article we will present two collections, by two different companies, which have managed to accentuate the importance of materials and colors to deal with the challenge of futuristic designs. On the one hand, we have the Vanessa and Mehdi Eyewear collection created by StudioMikli. Vanessa Di Giovanni and Mehdi Gaurat have designed this collection. Taking into account facial asymmetry as well color mixtures, the designers have come up with 12 frames in 47 colors. Vanessa and Mehdi attempted to create a frame, which had the capability of blending with the face; this was achieved through cutting edge technology. Each frame enables the height of each temple to be adjusted within a 10-degree inclination range for custom fit. On the other hand, we have the Balenciaga sunwear collection produced by the Sàfilo Group. This collection consists of 10 styles designed for women (three metals and 7 plastic). This collection embodies the futuristic style that characterizes the Balenciaga designs. Colors include red and matte blue, palladium, and combinations of green/crystal, red/fuchsia/crystal, and orange/crystal/purple among others.
As we have discussed in prior blog articles, in recent years the eyewear industry has developed in many ways. Designs are very different from what they were 10 to 20 years ago. Furthermore, many of the concepts in eyewear fashion have been reestablished. Despite the inevitable transformation of the industry and the creativity of designers, customers still manifest an interest toward classical styles. Although futuristic and modern styles offer a different look, the sophistication and elegance offered by classic designs is incomparable. In this blog article, we will present two different classic approaches to eyewear. Both options blend modern concepts and technology with classic designs. Sàfilo USA introduces its Boss Hugo Boss sun collection. The aim of this option was to create classic elegance with modern innovation. The collection has 27 different styles for both men and women. These styles include 14 plastic and 13 metal (five are titanium). The designs feature aviators, shields and navigator styles. The collection also presents a wide variety of colors in every style with options such as tortoise, brown, white and burgundy, and shades for the metallic frames ranging from gold and tortoise to ruthenium and palladium. We also have the case of Sutro Vision, which presents its two sunglass collections with classic and modern features. All frames are made from UV-resistant grilamid and are heat moldable for a custom fit. The classic frames feature all the modern technological advancements of the hybrid collection, including Sutro Ratched Hinges, polarized mineral glass lenses by Barberini and colors such as gloss black, satin tortoise and royal milk tea.