The responsibility that an eyewear maker has comes on two fronts. On the one hand, the products have to comply with the standards and performance that customers have come to expect. On the other hand, the manufactured product has to be loyal to the characteristics and image of the brand it tries to portray. This can be particularly difficult when an eyewear maker tries to translate aspects from a discipline into an eyewear brand. This is the case with New York Eye and Marcolin, companies which have released products directed at satisfying customers from the automobile and car racing industries. In the first instance, New York Eye presents customers the Dale Earnhardt, Jr. Eyewear brand, trying to combine into one product the racing history of an entire family. In fact, Dale Earnhardt, Jr., Is the third of a dynasty of a NASCAR racing family. The design of this collection is particular to the latest member of the family, attempting to show the simplicity, modesty and down-to-earth persona of Dale Jr. This collection presents 24 different styles in three different materials, zyl, titanium and stainless steel. The product satisfies the wide fan base the Earnhardt family has, as well as satisfying the international standards in the eyewear industry for high performance products. Marcolin, on the other hand, brings to the consideration of the automobile industry the Ferrari Eyewear. The eyewear making company teamed up with Ferrari to produce a product satisfying the expectations many have with both brands. The ophthalmic line offers 9 different styles in aluminum and beta titanium giving comfort through lightweight frames. The Sun Collection is divided into two different approaches: the Luxury line and the Sports Elite line. The Luxury line aims at emulating the interiors of a Ferrari car featuring materials such as rubber and titanium. The Sport Elite line features flying lens technology with a dramatic wrap. Both styles come with the traditional colors of Ferrari and the famous Prancing Horse logo.
Every one would like to own a pair of glasses that has been seen adorning their favorite actor or actress. We can say that the craze for fashion is such that we are all enslaved to it. We take innumerable pains to look like celebrities who are styling eyewear and looking great on a magazine cover.
Popular celebrities on the T.V., famous singers, hosts and actors bring these trends to the market and create an audience for it. This often works as a great marketing strategy that earns big bucks to the eyeglass retailers. From the current times, we can take the example of the Harry Porter eyeglasses. These glasses are extremely famous in the teenage market. There is a huge demand for these simple glasses that have a round frame.
Another famous celebrity who is known particularly for eyeglasses is Forest Whitaker. The star not only wears eyeglasses during a show or a shoot but also in his personal life. The strategy of the star to position himself in the mind of his fans and audience is extremely different from what his competitors do. He has simply made a following out of his love for the glasses that he wears. His eyeglasses have now become synonymous with his identity and persona.
Marilyn Monroe is another famous name that almost everyone knows about. Her eyeglasses spell retro and chic. Those big round and cat like frames are suggestive of the celebrity’s style statement. Not to forget the black and red shades are the trademark in this category.
Then comes Lady Gaga, a style icon of today who has plenty of fans. The singer is known for her daring and sometimes downright weird fashion. She has made popular the round eyeglasses that were one of the earliest to hit the markets. The crazy fashion trends that she has brought to the market have made her an inspiration for marketers and new product developers. In 2011 itself she was signed by Polaroid as its creative director of the first ever sunglasses that could not only protect you from the sun but also click pictures. “This is the first ever pair of sunglasses that can be worn out to protect your eyes from the sun and they can also take pictures,” she said at that time.
Johnny Depp is another extremely renowned Hollywood actor who is popular for his sense of style. He brought in a following for round glasses with brown plastic frames that look so simple yet so classic. Johnny Depp glasses are cool in their look and extremely comfortable. Try these for a young and fresh appeal. Johnny Depp is probably singlehandedly responsible for the retro chic eyeglasses craze that has been sweeping the country in the last couple of years.