Posts Tagged ‘celebrity eyewear’
The personality and characters of different celebrities have always been a source of inspiration to fans and and followers. Each famous character has a particular set of characteristics which distinguishes them from others. Many companies have realized this, and understand the desire that consumers have in sharing eyewear and clothing styles with their favorite artists. Of course, eyewear designers play a very important role within this. Manufacturers ensure that the materials used will be of the highest quality, but it is crucial for each design to portray the basic characteristics of the featured artists. Different personalities with different styles have different ways of presenting themselves, in this occasion we will consider Randy Jackson´s Eyewear and Paris Hilton´s Sunglasses. Randy Jackson Eyewear is produced by Zyloware. The collection intends to show Randy Jackson´s style, with a touch of ¨cool¨, independence and power. Zyloware has targeted men 25 to 50, through 11 styles made of stainless steel and zyl. The collections features rectangle frames in semi-rimless and fully rimmed variations. The product also highlights spring hinges or flex temples, snap-in nose pads, double bridges, suspended lenses and two-tone colorations. Logos are only branded on the interior temple tip. On the other hand, we have the red carpet glamour of Paris Hilton´s persona. The Paris Hilton collection has been created under a license agreement with Gripping Eyewear Inc. (GEI). Consisting of 12 styles, the collection integrates the sophistication and casual looks of Paris Hilton. The frame come in 3 to 4 colors and feature magnetic temples showing emblematic PAris Hilton logos.
Every one would like to own a pair of glasses that has been seen adorning their favorite actor or actress. We can say that the craze for fashion is such that we are all enslaved to it. We take innumerable pains to look like celebrities who are styling eyewear and looking great on a magazine cover.
Popular celebrities on the T.V., famous singers, hosts and actors bring these trends to the market and create an audience for it. This often works as a great marketing strategy that earns big bucks to the eyeglass retailers. From the current times, we can take the example of the Harry Porter eyeglasses. These glasses are extremely famous in the teenage market. There is a huge demand for these simple glasses that have a round frame.
Another famous celebrity who is known particularly for eyeglasses is Forest Whitaker. The star not only wears eyeglasses during a show or a shoot but also in his personal life. The strategy of the star to position himself in the mind of his fans and audience is extremely different from what his competitors do. He has simply made a following out of his love for the glasses that he wears. His eyeglasses have now become synonymous with his identity and persona.
Marilyn Monroe is another famous name that almost everyone knows about. Her eyeglasses spell retro and chic. Those big round and cat like frames are suggestive of the celebrity’s style statement. Not to forget the black and red shades are the trademark in this category.
Then comes Lady Gaga, a style icon of today who has plenty of fans. The singer is known for her daring and sometimes downright weird fashion. She has made popular the round eyeglasses that were one of the earliest to hit the markets. The crazy fashion trends that she has brought to the market have made her an inspiration for marketers and new product developers. In 2011 itself she was signed by Polaroid as its creative director of the first ever sunglasses that could not only protect you from the sun but also click pictures. “This is the first ever pair of sunglasses that can be worn out to protect your eyes from the sun and they can also take pictures,” she said at that time.
Johnny Depp is another extremely renowned Hollywood actor who is popular for his sense of style. He brought in a following for round glasses with brown plastic frames that look so simple yet so classic. Johnny Depp glasses are cool in their look and extremely comfortable. Try these for a young and fresh appeal. Johnny Depp is probably singlehandedly responsible for the retro chic eyeglasses craze that has been sweeping the country in the last couple of years.