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Posts Tagged ‘New Feminine Eyewear’

We are experiencing a new fashion era where males and females have become completely aware of the items they wear and their overall appearance. The eyewear industry provides both, males and females, the possibility of expressing preferences and personalities through personalized items. Yet, not every brand becomes successful by doing this. The success an eyewear brand achieves depends on the extent the brand is capable of targeting a specific niche market, while providing exactly what the customer, of this market, needs. This is the particular case of New York Eye and Modo, two eyewear manufacturing companies which have approached feminine eyewear appropriately, gaining great success. New York Eye/A Hart Specialties Company presents the Valerie Spencer Eyewear. This particular collection targets fashion-conscious women looking for an elegant and sophisticated lifestyle reflected on the sleek, and unique eyewear choices they make. The selection of materials,  which include zyl, and combinations of metal/zyl reflect New York Eye´s commitment to quality; extra materials also include flat metals and stainless steel. Some of the colors this collection works with include black and cobalt, salmon and camel, black and red and many other combinations. On the other hand, Modo has presented the Lam Eyewear Collection. This option gives more variety and choices to female customers through two titanium and six zyl sunglasses. The aim of this collection is to target sophisticated, cultured and self-confident women who are not afraid of sharing their desires and preferences. The Lam Eyewear Collection is characterized for taking its inspiration from the sportswear from the 40´s and 50´s. In order to have the Derek Lam touch embedded into every item, the collection features a touch of pink in every frame. Finally, the frames come in ovals, butterflies and cat eyes shapes.