Posts Tagged ‘New York Eye’
The success of children´s eyewear depends on the priority manufacturers give to technology and design. To begin, children´s eyewear requires durable and high flexibility materials, and also that the designs be appealing to children. In this last regards, if manufacturers are capable of presenting children with modern, unique and attractive designs, the collection created would be an inevitable success. In this blog article we will consider the two of the children´s collection by revolution eyewear. The collections we will consider are inspired on famous characters and stories from TV and movies. First of all we have the collection based on the famous story and popular trilogy: Toy Story. This collection features accents and details form the characters on the movies, giving to children the opportunity of expressing their preferences through the ophthalmic frames. Every frame has a unique design and they come in five different styles for girls and seven for boys. Shapes include ovals, rectangles, squares and round in zyl and metallic materials. Due to the fact that this collection is inspired on an animated movie, the colors used on every frame are vibrant and full of life; these include blue, red, tortoise and metal tones. Finally, the Wizards of Waverly Place collection is inspired by the television show. This children´s collection is based on one of the most popular and awarded TV shows today: this Disney Channel TV series, won in 2009 and 2010 an Emmy award for “Outstanding Children’s Program”. The collection features five styles in metal and zyl, including colors matte light and dark Brown, with accents and the logo of the series.
The eyewear industry is well known for the value it creates and for the versatility of its products. Customers are able to enjoy superior craftsmanship in sunglasses and frames, and can express personality and sentiments through a single item. The wide variety of styles existing in the industry comes from different areas. On the one hand, there are hundreds of manufacturers that have managed to pull out competitive products for specific niche markets. On the other hand, the industry has the advantage of using many available resources, including materials, designers and distribution channels. In this blog article we will focus on brands producing frame based on acetate, in order to show one side of the versatile eyewear industry. Teka Eyewear has presented the Huveli Milano collection. The aim of this collection is to fulfill the needs of youngsters between the ages 10 to 16. Teka Eyewear recognizes that despite the fact that this collection is available in many materials, this particular niche market prefer acetates. Acetates give the collection flexibility a proper fit for most customers. The frames are available in rounds, rectangles, and squares. Another brand actively using acetates is Bevel. The most visible features of the new Bevel acetate collection is the use og their signature beta hinge design. The collection uses a one piece beta hinge that goes all the way from the hinge area through the main temple core. The designs are also enhance with the use of bright colors, colourful hinges and frames which include fire brick, steel blue/dark orchid, and violet/magenta.
Two of the most important aspects when considering eyewear options for outdoor activities are materials and comfort. On the one hand, due to the intrinsic nature of outdoor activities, materials are essential to ensuring the durability of the items. Weak materials can perform poorly in some environments and will not satisfy the expectations of customers. Now, the toughness of a frame means nothing without appropriate comfort. It is important to be comfortable when doing different activities outdoors. The balance between these two factors is determinant for the success of a brand targeting this particular market. In order to provide these two elements, Modo Eyewear has partnered up with Tretorn, to produce its new Tretorn Glasogon eyewear collection for men and women. Tretorn is a popular outdoor lifestyle brand, with a focus on men's and women's outdoor apparel. This collection has 12 sunglass options and 16 ophthalmic styles, each in four different colors. This outdoors´ option comes in zyl and metal/zyl combination materials, featuring full-rimmed and semi-rimless shapes. The logo imprints on the frames are inspired in the swedish flag. The collection offers colors such as brown, tortoise, red and purple, also including metal tones. Now, the Bauer Eyewear was launched by New York Eye. This is a value-infused 30 piece optical collection, which has been inspired by the quality and performance capabilities of the brand's accessories and outerwear. The commitment New York Eye has always had with durability and quality is reflected in the selection of materials for this collection. Frames are made of titanium, stainless steel, zyl and TR90. Colors include black, blue, tortoise and brown.
We are experiencing a new fashion era where males and females have become completely aware of the items they wear and their overall appearance. The eyewear industry provides both, males and females, the possibility of expressing preferences and personalities through personalized items. Yet, not every brand becomes successful by doing this. The success an eyewear brand achieves depends on the extent the brand is capable of targeting a specific niche market, while providing exactly what the customer, of this market, needs. This is the particular case of New York Eye and Modo, two eyewear manufacturing companies which have approached feminine eyewear appropriately, gaining great success. New York Eye/A Hart Specialties Company presents the Valerie Spencer Eyewear. This particular collection targets fashion-conscious women looking for an elegant and sophisticated lifestyle reflected on the sleek, and unique eyewear choices they make. The selection of materials, which include zyl, and combinations of metal/zyl reflect New York Eye´s commitment to quality; extra materials also include flat metals and stainless steel. Some of the colors this collection works with include black and cobalt, salmon and camel, black and red and many other combinations. On the other hand, Modo has presented the Lam Eyewear Collection. This option gives more variety and choices to female customers through two titanium and six zyl sunglasses. The aim of this collection is to target sophisticated, cultured and self-confident women who are not afraid of sharing their desires and preferences. The Lam Eyewear Collection is characterized for taking its inspiration from the sportswear from the 40´s and 50´s. In order to have the Derek Lam touch embedded into every item, the collection features a touch of pink in every frame. Finally, the frames come in ovals, butterflies and cat eyes shapes.