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The initial Apple Bottom eyeglasses collection included nine styles in metal, plastic and metal/plastic combinations. Details on the glasses include laser-cut designs, metal decorations, and lively colors. According to the co-president of the company, “The Apple Bottoms philosophy of stylish clothes that fit great is synonymous with our desire to make eyewear that is fun, stylish and ensures a perfect fit… for women of all sizes.”

The founder, multi-platinum superstar Nelly, believes that a woman should not try to fit the clothes; the clothes should fit the woman.” The company was launched in 2003.