Sunglasses

Prada Eyeglasses

 

Prada glasses. The devil wears them, we wear them, everyone wants them. Prada eyeglasses define status. Just as their clothing has always pushed the envelope of fashion, Prada glasses do the same. They take the wearer to an entirely different level of vision style. Careful observation of and curiosity about the world, society, and culture are at the core of Prada’s creativity and modernity. Take a look at the sleek lines and bold colors. Whether you are going for a new look, or a classic redo,  Prada eyeglasses are universally appealing. Character and intelligence are the hallmarks of this brand. The strength of concept, bold execution and daring use of color and materials continue to earn the Prada name.  Prada eyeglasses have introduced a new way to create a natural, almost ‘fashionless’ fashion. The Prada line is timeless, full of expression and downright out of some people’s leagues. How will you feel when you wear a pair of Prada glasses? See for yourself.  Follow this link to see the official Prada website. Read More

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The Prada eyewear collection is primarily composed of cellulose acetate, because that offers a robust palette of colors to play with. The designs are mostly large, which is also convenient as most of the models will accommodate progressive lenses. The large eye shapes are intended to shout out “fashion”, and not designed to hide, meld, or play nicely with the face. These are big, bold designs that require the onlooker to take notice and appreciate Italian fashion and craftsmanship in all of its splendor and wonder. While the blocky rectangular shapes are very prevalent in the collection, they are interspersed with a few cat eye designs, some Swarovski Crystal-encrusted designs, and a few metal frames, just to keep things interesting. The cat-eyes are a nod to classicism – as are the Wayfarer and Sidewinder lookalikes – differentiated by the Prada logo on the temples, and the better quality plastics used in manufacture.

Prada is one of the world’s largest and best known design houses, based in Milan, and founded in 1913 by Mario Prada. The Prada family manufactured and designed primarily leather goods all the way through the 1970’s, still a small company. In the late 1970’s, Miuccia Prada began expanding the line under an image of “anti-status” as a response to the super-status positioning of Louis Vuitton, and this originality developed Prada into the super powerhouse it is today. The company grew to $674 million in sales by the end of the 1990s, but then became interested in purchasing other brands similar to the LVMH model. Prada began acquiring interests in Gucci, Fendi, Helmut Lang, Jill Sander, and Miu Miu. Although the company was growing rapidly, it was still in debt. By 2015, Prada sales were approximately $3.8 billion.