In 1974, the company was renamed Carrera International and established a headquarters in Traun, Austria, and went to partner with automobile designer Ferdinand Alexander to develop the sunglass collection Carrera Porsche Design. In the 1980s, Carrera sponsored sporting events such as the America’s Cup, the 1988 Winter Olympics, and Formula 1 racing.
In 1996 Carrera joined the Safilo group, a market leader in sunglasses and prescription frames. At this time Safilo started producing ski masks and helmets, presenting Carrera's innovative, advanced products in this market as well.
Today the Carrera eyewear brand occupies one of the top positions in the history of sport. The finest athletes choose only the finest products and that is why Carrera eyewear is the brand of the champions where technology, performance and design play a decisive role.
Carrera glasses were born in 1956, in Linz Austria, the passion child of Wilhelm Anger. Inspired by the Carrera Panamericana, the most dangerous auto race in the world. Carrera glasses are known for their technical expertise and craftsmanship, which is required to survive in such harsh conditions.
Carrera eyeglasses come in a variety of shapes, sizes, and colors. Every Carrera eyeglasses frame is made to exacting standards, because the designers know that your life absolutely depends on it. In 1964, Wilhelm Anger envisioned a material that is lighter and harder than typical materials used in eyeglasses. He patented it with the name, "Optyl", a heat-hardened plastic weighing less than other materials, and also with a reduction of allergic reactions. Optyl defines Carrera eyeglasses because of its improved fit stemming from a memory effect that provides permanent elasticity and dimensional stability.
Carrera sunglasses have been a popular choice among celebrities for almost 70 years. Celebrities like Paris Hilton, Madonna, Lady Gaga, Rihanna and others are often seen wearing Carrera sunglasses. The Carrera brand has not only taken over the music industry but is also evident in Hollywood films, as well as the leading actors and actresses of our day. Carrera sunglasses have been spotted on Brad Pitt, Britney Spears, and Gwen Stefani and have been featured in many movies, such as Al Pacino in Scarface, Sylvester Stallone in Cobra, or actors Chris Hemsworth and Daniel Brühl in Rush.