Consumer Buying Guide
In 2019, I published the book, Eyeglasses Buying Guide in response to inquiries from customers who could not find this information elsewhere. It is amazing how little information is available to consumers about eyeglasses and prescription lenses. There is product information an virtually every consumer appliance readily available, and consumers are accustomed to doing an hour of research before making a $250 purchase – but not when it comes to their eyewear.
Internet shoppers do spend time researching their purchases, and so Eyeglasses.com receives daily inquiries about basic eyeglasses information. In response to this demand, I wrote the Eyeglasses Buying Guide. Consumers that read the guide can learn about the features and benefits of different eyeglass lenses (progressive, bifocal, single vision), lens coatings (anti-reflective coating, anti-scratch coating), new lens technology (Transition lenses, digital lenses), and with that information they can choose the best lens features for their needs, and avoid the lens features that are unnecessary.
Information about eyewear is well-known to the professionals in eyewear stores, but eyewear stores do not offer books or information about their trade. With the Eyeglasses Buying Guide, consumers can make their own choices. For example, the Guide offers comprehensive information about different eyeglass frame types, eyeglass frame materials, and eyeglass frame features. There is even a section about “How to Buy Glasses Online.
I am thrilled to be able to offer this free service to consumers. Now, eyewear shoppers both on and off the internet can educate themselves before making this important, and expensive purchase. For many people, eyeglasses are a necessity, and spending time learning about eyeglasses is critical to finding the best vision aid for you needs, and one that will last a long time.
Corporations and insurance plans can use the “How to Buy Glasses” guide to reduce employee and beneficiary spending on eyewear. Through education, consumers can learn how to buy fewer unnecessary features, and to find frame and lens types that will last longer. It can also help consumers access the internet for their eyewear purchase which increases their selection and could reduce the cost of out-of-network reimbursements for eyewear benefit plans. It will also help people answer the question, “Are progressive lenses the right choice for my needs?
Happy eyewear shopping!
Mark Agnew, CEO/Founder of Eyeglasses.com