The success was immediate.
In the sixties, Max
Mara evolved the production techniques, and at the same time, the range
of products: alongside the typically mannish broad double-breasted coats
were small collections, which comprised elegant suits as well as more
In these years the creative staff was also
enriched, and outstanding personalities, such as Luciano Soprani, Lison
Bonfis, Graziella Fontana and Emanuelle Khan began to collaborate on the
development of the collections and new lines such as "Pop" and "My
Fair". A decade further on, and stylistic collaborations included Anne
Marie Beretta, Nanni Strada, Guy Paulin, Jacques Delahaye, Jean Charles
de Castelbajac and others.