Miu Miu is headquartered in Milan and its runway shows are all presented in Paris. Miu Miu's sister label is Prada and Miuccia Prada explained that one of the main differences between Miu Miu and Prada was the creative process. She compared them saying that the creative process in Miu Miu not nearly as complicated and thought out as it is in Prada. Also, the creative process in Miu Miu is immediate, with Prada it is more sophisticated and considered.
Miu Miu really came of age with its first show in Paris in the year 2006. Miu Miu embraces both couture Savoie fair and also refined experimentalism. Miu Miu explores fashion as a rarefied form, with a focus on giving a new and twisted meaning to elegance and sophistication. Inspirations that play on the masculine and feminine, historic references, and also a jilted modernity all come together to make Miu Miu the unique fashion house it has become today. The communication strategy of the company is also unique and is inspired by its design point of view. Miu Miu's advertising campaigns with cutting-edge photographers are always eagerly anticipated each season as they are more than just ad campaigns, the artwork of the campaign adds a nuance and a subtext to Miu Miu's collections themselves, with the depth and variety conveying the complex layers of the Miu Miu woman. All of this is in an attempt to define a fluid, uncontrived, and contradictory vision of modern femininity.
The Miu Miu Eyewear Collection is another child of a brand that is synonymous with exceptional textiles, design, and fabrication—a true icon in womenswear and now in eyeglasses. Miu Miu eyeglasses awaken the Miu Miu woman to a wardrobe full of color and innovative fabrics. The feel is casual with a subtle flair of sophistication. The Miu Miu eyewear collection complements this style with characteristic agility and subtlety.
From its 1994 beginning, Miu Miu was a space for private expression and a creative sandbox, fittingly christened “Miuccia” by the Prada family, a nickname that has been in the family for centuries. When Prada was in it minimalist phase, Miu Miu offered a new perspective, one that is rebellious, sensual, and indepedent.
The first shows were staged in New York, London and Milan, but Miu Miu crystalized into its own when it exploded onto the Paris scene in 2006. Embracing couture savoir-faire as well as refined experimentalism, Miu Miu dove into fashion as a new form, granting elegance, sophistication, and a fresh meaning. Diverse ideas, interposing the masculine/feminine, historic/contemporary references, together with a tilted modernism unexpectedly combined to fashion a new formula.
Miu Miu stores now occupy some of the world’s prime retail positions in cities including New York, London, Paris, Milan, Tokyo, Beijing and Hong Kong. Its global boutiques are the bricks and mortar embodiment of the brand’s experimental spirit. Conceived as continually evolving sets, the shops suggest a dramatic but playful attitude to shopping and dressing up.