All of this started in the month of March 1982 when Patricia and Barbara were in Atlanta waiting for their flight where they noticed none of the women in the airport for carrying any feminine looking luggage. In just a few weeks after waiting for their flight in Atlanta they started a company, named after Barbara's mother, Vera, who helped the two market and manufacture the products they designed. The demand for their products has massively increased and they are now nationally and internationally popular and recognized. Today they are based in Ft. Wayne Indiana and they are unwavering in their commitment to excellent quality, exclusive designs, and the highest level of customer service.
Veronica Bradley, mother of Vera Bradley's co-founder Barbara Baekgaard
was born on August 9, 1909. In the 1930s Veronica was personally chosen by Elizabeth Arden to become a model and it was Veronica's classic style and grace that inspired Barbara and Patricia to name their company after her in 1982. Veronica worked for the company as a sales representative in Miami until she died in the early 1990s. She always lived a full, fun and colorful life and the fashions and styles of her daughter Barbara are reflective of her life and influence on the company.
Since 1993, the Vera Bradley foundation for breast cancer has raised $25.7 million in contributions to date. Vera Bradley is actively involved in breast Cancer research and prevention.