Since 1860, TAG Heuer has embraced numerous elements; heritage, innovation, prestige, performance, sport and glamour. Today, Tag Heuer Sunglasses springs from the maker of the world’s largest luxury watch brands, always pushing the boundaries of watchmaking technology with the creativity of our staff, the range of their expertise and depth of their experience.
French—Synonymous with superior quality, prestige and performance, French Made is more than a label at TAG Heuer Sunglasses. In our constant search for reliability, excellence and precision, we never compromise on quality.
Avant-Garde—Redesigning a collection of legendary sunglasses models to fit current tastes, creating new sunglasses, working on innovative concepts that integrate advanced technology; all these activities are part of new product development at TAG Heuer.
Since 1860—While TAG Heuer is firmly orientated to the future, our company culture is still firmly based on our heritage from the past. The values and expertise of leading watchmakers has been handed down from generation to generation, making TAG Heuer a brand that is both timeless and daring, that transcends types and styles, a highly contemporary name for all those who love a challenge.
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