As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one…primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo turkey stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Ted Baker eyewear remains one of the only brands to be built into an international designer label without an advertising campaign.
Covering everything from designer handbag and dazzling dresses to Ted Baker wallets and an array of shoes for women, Ted’s womenswear collection gets updated monthly so there’s always plenty to choose from. Whether you’re interested in the more seasonal, trend-led pieces, or looking for timeless and classic, you’re sure to find something to suit.
Let’s not forget about Ted’s casual clothes for women, though – from cozy sweaters to women’s designer tops, his everyday pieces will have you looking and feeling just as great. Outerwear is also key to the collection, so grab yourself a Ted Baker coat to stay snug in style when things take a turn for the chilly.
Currently, Ted Baker has almost 500 stores located around the world. Ray Kelvin started the company in 1988 in Glasgow, Scotland; he left the company in 2019 due to several inventory missteps.
Ted Baker Glasses
Ted Baker glasses reflect the essence of the brand: Ted Baker is an innovative brand for women and men, inspired by British tradition. The proudest moments of Ted Baker himself have been when he can bring women and men together through their shared love of beauty. Ted prides himself on being a destination for formalwear, so his glasses designs tend to the formal, and iconic which is the perfect style for any wedding, graduation, or Christmas party. Women’s workwear is another area of expertise – his selection of glasses, suits and work dresses take women from boardroom to bar with ease.
Ted Baker Eyeglasses
The Ted Baker eyeglasses line is an important addition to the company’s portfolio. Consisting of eyeglasses frames accommodating prescription lenses, the Ted Baker eyeglasses brand was added to the accessories portfolio and bespeak elegance and high quality. Having launched his career as a shirt specialist of some repute in Glasgow, UK, Ted Baker has translated that skill and design ethos to eyeglasses frames.
The Ted Baker line of sunglasses is a newer and central addition to Ted Baker's line of products portfolio. These prescription glasses are made with a regular hinge, full rims or half rims, adjustable nose pads, and you can choose from a variety of different stylish color patterns. The line is divided between smaller eye sizes which are great for stronger, single vision prescriptions, and larger size acetate frames which are perfect for progressive lenses.
Ted Baker Sunglasses
Ted Baker sunglasses show that, from the beginning, Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humor. Ted Baker sunglasses produced under his name have his personality woven into their very heart.
The Ted Baker sunglasses brand was originally founded and characterized by its elegance and commitment to quality. His sunglasses line is an important addition to the company’s portfolio. Ted Baker sunglasses cover a wide range of styles, from large cat eye plastic frames, to metal aviators. All frames carry the characteristic Ted Baker style, as well as the logo.