Pi Wear™ is a new charitable brand of round eyeglasses and sunglasses created by Eyeglasses.com. For every pair of Pi Wear eyeglasses or sunglasses purchased, Eyeglasses.com pays for one eye surgery to cure cataract blindness for people who live in rural India. The surgeries open doors to education and work opportunities for the poor. Sold at a fraction of the cost of comparable designs, Pi Wear is so powerful that its customers, from the chic to the math geeks (3.14159...), help the blind to see.

The socially conscious brand rethinks the one-for-one business model and makes access to better vision and eyewear easier for all. Pi Wear charitable eyeglasses and sunglasses cost $75 a pair, $30 of which is donated directly to Sankara Eye Foundation and covers the total cost of one eye surgery.

India has the largest population with sight loss worldwide. Fortunately, 80 percent of the eight million who are blind and more than 55 million who are visually impaired can be cured with proper treatment. With restored vision comes greater access to education and employment, enhanced participation in society, and healthier happier lives for those affected and their families.

Pi Wear round eyeglasses and sunglasses were developed with innovators in mind. The style represents a long history of being worn by some of the greatest independent thinkers and creators of the last 100 years, from Steve Jobs to Ghandi to John Lennon, Mark Agnew, Founder of Eyeglasses.com, created the Pi Wear charitable brand to leverage business as a force for good and transform the conscious eyewear industry. The online parent company of Pi Wear™, Eyeglasses.com, sells lenses for up to 50 percent less than average retail stores and pioneered the Virtual Try On system for eyewear in 2000, enabling customers to model products by uploading their own photos through an application on the website, making purchasing eyewear easier and less expensive than ever before. For years, Eyeglasses.com has made donations to Sankara Eye Foundation, USA, founded in San Jose, Calif., and Sankara Eye Foundation, India, based in Coimbatore, Tamil Nadu, which work to eradicate blindness in India by providing free high quality eye care to the rural poor. Sankara Eye Foundation funds and performs approximately 160,000 free eye surgeries conducted in nine hospitals throughout India per year. Going beyond procedures, they provide free transportation, food and housing for patients, eliminating the barriers to seek treatment. To learn more about Sankara Eye Foundation, visit: www.giftofvision.org.

Pi Wear charitable eyeglasses and sunglasses come one-size-fits-all and put a modern twist on the classic round full-rim shape. Stainless steel frames with two layers of wear-resistant coating are 43 millimeters in diameter. The sunglass lenses are made from super-durable polycarbonate and come in three colors of mirror coating. They provide 100 percent UVA and UVB protection, and feature anti-reflective coating to block unwanted glare. The bridge is composed of durable monel alloy, which is used to build aircraft bodies. Eyeglass frames are available in six colors. Sunglasses are available in 10 color variations. Semi-hard, felt cases come in the brand's signature Pi purple. Shipping is free.

The mission of the Pi Wear brand is to produce goods and services that remind consumers that we are connected to other people and places worldwide. Pi is a symbol of something immutable and everlasting, like the good that derived from doing something to cause massive positive change in the life of an unknown family across the globe. Pi Wear feels good, it makes us look good, and it serves a purpose.

To learn more about the Pi Wear charitable brand and its impact, or to purchase Pi Wear™ eyeglasses or sunglasses, visit: Piwear.

#SeeClearly; Pi Wear™ on Facebook (@piwearofficial); Pi Wear™ on Instagram (@piwearofficial); Pi Wear™ on Twitter (@PiWearOfficial).

Allison Epstein | allison@teakmedia.com | (o) 617-269-7171
Kelley Buck | kelley@teakmedia.com | (o) 617-269-7171