Boss's core brand reputation is what shapes the perception of the brand's portfolio as a whole. They are well-known sponsors of sporting activities like Formula 1, golf, and also sailing. The company sponsors these events to convey their core vaules of dynamism, perfection, and precision. They also a sponsor of art activities, believing that art and fashion share respectively with design, aesthetics, and creativity. They also emphasize these attributes even further with high-profile fashion events in the fashion capitals of the world, raising the desirability and acceptance of the group's family of brands among key target groups while adding emotional appeal to the Hugo Boss family of brands.
In the past few years, Hugo Boss's retail business has greatly expanded. Points of sale owned by the company have risen to over 1000 and these include freestanding stores in operation by the group in prime locations, there are shop-in-shops operated by the group on multi brand retail space and also factory outlets. Online sales for Hugo Boss have also greatly increased with the company operating 11 online stores located in Germany Great Britain, France, Spain, Italy, the Netherlands, Belgium, Austria, Switzerland, and also the United States and China. In 2014, it was reported that 57% of the company's sales were generated by retail sales while 41% of the company's sales were generated by their 6,550 points of wholesale.
Hugo Boss is a leader in the global market for premium and luxury apparel. They develop and market premium fashions and accessories for both men and women. They are headquartered in Metzingen, Germany. The family of Hugo Boss includes BOSS, BOSS Orange, BOSS Green and HUGO and they offer an extensive line of high-quality and high fashion products that include modern apparel, elegant eveningwear, sportswear, shoes and high-end leather accessories plus licensed fragrances, eyeware, watches, children's fashion, home textiles and mobile accessories.
